A brand identity is a crucial aspect of a business. Whether operating on a small scale locally, or you’re an established and well known business, it works the same way. In a world where we are bombarded with colours, adverts and logos left right and centre, your target market needs to be aware of your business and the message it sends.
“When you look at a strong brand, you see a promise” – Jim Mullen
We have worked on both small scale branding projects, as well as identities for well known institutions. With both, a message has to be clearly defined in the scoping of the project and original brief.
A ‘brand’ is not just the logo of your business, it’s the visual presence, with a story behind it, and value to bring to a potential stakeholder.