News

Following Hashtags On Instagram – What Does This Mean?

Instagram released their newest feature a few days ago, and it seems to be the talk of the town at the moment. The Facebook owned platform now allows user accounts to ‘follow’ hashtags. Let’s take a look at how it works, using the #entrepreneur hashtag as an example. Search for

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Branding

4 Reasons Why Branding Is Important For Small Business

Getting your small business noticed and off the ground can be a very tricky thing at the start of your journey, and there will be several inevitable hurdles you will need to jump over in order to have a chance in the wild world that is ‘startupland’. All of these

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Web

5 Reasons Why Your Website Needs To Be Mobile Friendly

It’s astonishing that an article like this still has to be written in this day and age, and is still applicable to so many businesses and their owners out there. Is something not quite working like you thought with your website? High bounce rate? Not bringing in leads? Well, is

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Marketing

Organic Search Vs Paid Search [SEO vs Google AdWords]

A common question and a big decision that most businesses face is: “Should we be putting our budget into Google AdWords or SEO?”. The short answer to this question is that both strategies can get you to the first page of Google for the terms you want. For each business,

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Marketing

Google Shopping And Small Businesses: It’s Possible, Don’t Worry

It’s great to get some expertise in from external sources sometimes, that’s why today we have an article by Gretta Dattan from out friends over at Matrix Internet Ireland. Enjoy! Navigating the ins and outs of Google Shopping can be intimidating for small businesses which have limited marketing departments running

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Branding

Consistent Branding Throughout Social Media Is Crucial

It’s 2016. We, as human beings living in the century of mobile-first, direct ads, Facebook power-house advertising, have been taught to see consistent branding and remember it wherever we go, and whatever and whoever we interact with. When we see a white ‘f’ inside that small rounded-cornered blue square, we

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Marketing

Why Email Marketing Is Still Essential For Small Businesses

This week, we have guest blogger Gavin Stafford, Digital Marketing Executive from Matrix Internet Ireland. Gavin will give you an insight into the importance of email marketing for small businesses. Gavin’s post is a result of a blog collaboration between Matrix Internet and Wolfden Creative. You can read our blog

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