Blog

Race To Scotland

How our logo got onto a sail boat racing to Scotland to raise money for charity

In late September 2016, we received a strange email regarding a charity fundraiser case. A man by the name of Ken Fowler approached us. He asked if we would be interested in donating some time and services into a charity challenge. After several brief emails and a few meetings, we decided to take on Ken’s […]

Disadvantages of buying followers

Followers (real ones) can’t be bought. Do you know the disadvantages of buying followers? You need to stop using this method. I’m not kidding. Stop. You are not doing yourself any favours. You genuinely need to go back to the drawing board if you are the decision maker of your business’ brand and marketing strategies, and […]

Branding vs Marketing

Branding vs Marketing

I’m not exactly a salesman, by definition. Every business owner however has to be able to promote their own products and services. I class myself as a storyteller, more than a marketer. Or a storytelling marketer. Or a storytelling marketer with a big belief in the importance of branding. If you want to put a […]

Social media influencer campaigns

There’s more to social media marketing than ad campaigns

Can you make influencer marketing work for your business? 63% of marketers that use influencer marketing said it to be effective. The sad truth is, most businesses should be utilising social influencers, and could really benefit from them however, they don’t know how to do it and more often than not, they have no idea […]

Snapchat vs Instagram

If you can’t buy them, beat them.

Instagram came out with disappearing messages and live video on their still-new ‘Stories’ feature. This has been out in the update for 48 hours and already it’s caused a lot of discussion in the world of content marketing and Snapchat / Instagram for business. Of course, the first opinion everybody voiced was “THEY’RE COPYING SNAPCHAT […]

Consistent branding throughout social media is crucial

It’s 2016. We, as human beings living in the century of mobile-first, direct ads, Facebook power-house advertising, have been taught to see consistent branding and remember it wherever we go, and whatever and whoever we interact with. When we see a white ‘f’ inside that small rounded-cornered blue square, we think Facebook. Every time you […]

Email marketing for small business

Why email marketing is still essential for small businesses

This week, we have guest blogger Gavin Stafford, Digital Marketing Executive from Matrix Internet Ireland. Gavin will give you an insight into the importance of email marketing for small businesses. Gavin’s post is a result of a blog collaboration between Matrix Internet and Wolfden Creative. You can read our blog post, on their website at […]